Twins with Different Interests?
Since the Kindle Fire was first announced, it has constantly been compared to the Blackberry Playbook. The hardware and design of both devices make it seem like its counterpart is just a different model of the same device. They are very different though. It’s easy to say that they are different because one can do this and the other can do that, but as a user of both tablets, I can tell you that each has a different purpose and feel to it.
BlackBerry PlayBook
In the time that I had my BlackBerry PlayBook, it was very easy to see RIM’s target audience. The device is for the upbeat worker who occasionally finds time to play games. The PlayBook is great for work use but lacks everything else. In the work aspect of the tablet, the PlayBook brings an A-game. It has some of the best multitasking to date, and all you have to do to get back to what you were doing is swipe to the corresponding window. The device also features great business apps for things such as real estate, expense tracking and time management. PlayBook’s security is also very good.
As a consumer device, the PlayBook gets a C at best. The content is very hard to find on the PlayBook. It has things like Kobo for eBooks, but nothing is native as opposed to the Kindle Fire. Content is almost non-existent without having to download apps, and even then, it is still a pain to get the content on the device. The PlayBook leaves business people all over the world cheering but leaves content consumers wanting more.
Amazon Kindle Fire
I purchased my Kindle Fire after I bricked my PlayBook, and I have simply fallen in love with the device. The Kindle Fire is basically the opposite of the PlayBook. Content on the Fire is so easy to get anyone can do it. This makes the device appeal to a much larger audience. The Fire features individual tabs corresponding to things such as music, apps, and books. When you select a tab, it shows what’s in your cloud storage and device storage, and then the option to go to the online store. One click and you’re at the store – another, and the content is on your device. Getting content on the Fire is simple and fluid.
Using the Kindle Fire for such things such as multitasking leaves users frustrated, but on a PlayBook, a user would have no problem. Multitasking is somewhat relevant on the Fire in that you can go back to something, but you have to close completely out of what you’re doing and reopen your other project. The business apps and tools are there on the Fire but don’t bring quite the quality of the ones on the PlayBook. The Fire’s security is not horrible, but is nowhere near as secure as the PlayBook.
Conclusion:
The best way to describe the PlayBook and Kindle Fire is twins that look alike but have completely different interests. The PlayBook is great as a business device but lacks consumer content. The Kindle Fire brings great content but lacks as a powerful business device. In the end both tablets are great, but they will appeal to completely different audiences.